Privacy Policy
Plymouth Cars SW (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Who We Are
Plymouth Cars SW
Plymouth
Phone: 07983 071663
Email: sales@plymouthcars.co.uk
What Personal Data We Collect
We may collect and process the following information when you use this website or contact us:
- Name, phone number and email address
- Enquiry or message content, including vehicle details you provide
- Vehicle information you supply when requesting a valuation or part exchange (make, model, year, mileage, registration, service history)
- Technical data such as IP address, browser type and device information, collected automatically via analytics tools
- Images you choose to upload with an enquiry, such as vehicle photographs
How We Use Your Data
We use your personal data to:
- Respond to enquiries about vehicles, valuations, part exchange, finance and test drives
- Provide the products and services you request
- Improve our website and understand how visitors use it
- Meet our legal and regulatory obligations
We do not sell your personal data to third parties.
Legal Basis for Processing
We process your data on the basis of: your consent (for example, submitting an enquiry form); the steps necessary to enter into a contract with you (for example, arranging a vehicle sale); and our legitimate interests in operating and improving our business, where these do not override your rights.
Who We Share Data With
We may share limited data with:
- Analytics providers (Google Analytics) to understand website usage
- Finance providers or brokers, only where you have specifically asked about finance on a vehicle, and only with your permission
- IT and hosting providers who support this website
- Regulatory or legal authorities where we are required to do so by law
Cookies
This website uses cookies. Details of the cookies we use and how to manage them are set out in our Cookie Policy.
How Long We Keep Your Data
We keep personal data only for as long as necessary to fulfil the purpose it was collected for, or to meet legal, accounting or reporting requirements. Enquiry data not resulting in a sale is typically retained for [X months/years — confirm retention period].
Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data, in certain circumstances
- Object to or restrict certain processing
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us using the details above.
How to Complain
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this policy or how we handle your data, contact us at sales@plymouthcars.co.uk or 07983 071663.