Cookies Policy

Last updated: 30 October 2026

This Cookies Policy explains how Plymouth Cars SW uses cookies and similar technologies on our website, https://plymouthcars.co.uk/.

It explains what cookies are, why they may be used, the types of cookies that may be present on our website and how you can manage your preferences.

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that websites may store on your computer, smartphone, tablet or other device when you visit a website.

They help websites recognise your device, remember certain preferences and support website functionality.

Some cookies are necessary for a website to operate correctly, while others may be used to understand visitor behaviour, measure website performance or support marketing activities.

Similar technologies, including pixels, scripts and local storage, may also store or access information on your device and may be subject to similar legal requirements.

2. Why We Use Cookies

Depending on the services and technologies enabled on our website, cookies may be used for the following purposes:

  • To support essential website functionality and security.
  • To remember certain website settings and preferences.
  • To maintain website performance and reliability.
  • To understand how visitors use our website.
  • To measure website traffic and improve the customer experience.
  • To support advertising and marketing measurement, where applicable.

We aim to use cookies and similar technologies only where they are necessary for legitimate website functionality or where the required permission has been obtained.

3. Types of Cookies We May Use

3.1 Strictly Necessary Cookies

These cookies are required for important website functions, security or services specifically requested by visitors.

They may support activities such as:

  • Website security and protection against malicious activity.
  • Maintaining essential website sessions.
  • Remembering cookie consent choices.
  • Supporting essential form or website functionality.

Strictly necessary cookies do not require consent where they meet the applicable legal exemption. We will explain their use as part of our cookie information.

3.2 Preference Cookies

Preference cookies may be used to remember choices you make while using our website.

Depending on the functionality available, these may include certain display settings or previously selected website preferences.

Where preference cookies are not strictly necessary, we will request permission before using them where required.

3.3 Analytics Cookies

Analytics cookies may be used to understand how visitors interact with our website.

Where an analytics service is installed and enabled, it may help us understand:

  • The number of visitors accessing our website.
  • Which pages are visited most frequently.
  • How visitors navigate between pages.
  • Website performance and technical issues.
  • How visitors access our website through different devices.

We may use third-party analytics services, such as Google Analytics, if configured on our website.

Analytics cookies and similar technologies that require consent will not be activated before the appropriate permission has been provided.

3.4 Marketing and Advertising Cookies

Marketing cookies and similar technologies may be used to measure advertising performance or understand the effectiveness of marketing campaigns.

Where applicable, these technologies may be provided by third-party advertising platforms.

We will only use non-essential marketing cookies or similar technologies where the required consent or other applicable legal conditions have been satisfied.

We do not assume that marketing cookies are active simply because you visit our website.

4. First-Party and Third-Party Cookies

4.1 First-Party Cookies

First-party cookies are set directly by the website you are visiting.

On our website, these may support essential functionality, remember preferences or maintain website security.

4.2 Third-Party Cookies

Third-party cookies are set by external services that may operate through or be integrated into our website.

Depending on the services enabled, these may include analytics, mapping, embedded content or advertising providers.

Third-party services operate under their own privacy policies and terms. Where their technologies require consent, they will be controlled through the relevant cookie preference settings.

5. Cookie Consent and Your Preferences

When you first visit our website, you may be presented with a cookie banner that allows you to manage your cookie preferences.

Depending on the available settings, you may be able to:

  • Accept All: Allow the optional cookie categories presented in the consent interface.
  • Reject Non-Essential: Decline optional cookies and similar technologies that require consent.
  • Manage Preferences: Choose which optional categories you wish to allow.

Strictly necessary technologies may remain active where they are required to provide a service you have requested or meet an applicable legal exemption.

Optional cookies will not be activated before the appropriate consent has been obtained.

You can change or withdraw your cookie preferences at any time through the cookie settings control available on our website.

6. How to Manage Cookies Through Your Browser

Most internet browsers allow you to view, delete or restrict cookies through their settings.

You may be able to:

  • View cookies stored on your device.
  • Delete existing cookies.
  • Block certain or all cookies.
  • Receive notifications when cookies are being stored.

Please be aware that disabling certain cookies may affect website functionality and prevent some features from working as intended.

For further information, consult the help documentation for your browser:

7. Cookies Used on Our Website

The cookies and similar technologies used on PlymouthCars.co.uk depend on the website features, plugins and third-party services currently installed and enabled.

We maintain a record of the technologies used on our website, including their purpose, provider, category and duration.

For transparency, our cookie inventory should identify the following information for each technology:

  • Cookie or technology name.
  • Provider or domain.
  • Purpose and functionality.
  • Cookie category.
  • Whether it is first-party or third-party.
  • Duration or expiry period.

Where a cookie or technology is no longer used, it should be removed from the inventory and no longer described as active.

Where a new service or technology is introduced, this policy and the cookie preference settings will be reviewed and updated where necessary.

8. Third-Party Services and Embedded Content

Our website may include or link to services provided by external organisations.

Depending on the functionality enabled, these may include:

  • Google Maps or other mapping services.
  • Analytics and website measurement services.
  • Social media platforms.
  • External video or embedded content providers.
  • Advertising and marketing measurement services.

Some third-party services may store information on your device or access information already stored there.

Where required, these services will remain disabled until you provide the appropriate consent through our cookie preference mechanism.

Once you interact with an external service, that provider’s own privacy and cookie policies may also apply.

9. Personal Information and Cookies

Some cookies and similar technologies may collect or process information that relates to an identifiable individual or device.

Where this involves personal information, we handle that information in accordance with applicable data protection legislation, including the UK GDPR and Data Protection Act 2018.

For more information about how we collect, use, store and protect personal information, please read our Privacy Policy.

10. Changes to This Cookies Policy

We may update this Cookies Policy when our website functionality, installed services, cookie technologies or applicable legal requirements change.

Any updated version will be published on this page with a revised last updated date.

We recommend reviewing this page periodically to remain informed about how cookies and similar technologies are used on our website.

11. Contact Us

If you have questions about this Cookies Policy or how cookies and similar technologies are used on our website, please contact us:

Plymouth Cars SW
Email: sales@plymouthcars.co.uk
Website: https://plymouthcars.co.uk/
Address: [INSERT CONFIRMED BUSINESS ADDRESS AND POSTCODE]

12. Further Information

For independent information about cookies, online privacy and your rights, you can visit the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)

You can also read the ICO’s guidance on cookies and storage and access technologies:

ICO – Guidance on the Use of Storage and Access Technologies